The last time I started a blog, which was roughly 2.75 years back, I posted an intro on the blog, about myself, about the blog, about the name of the blog. I have always believed in the intro post. It gives a good start, reduces the “beginner’s nervousness” and makes him/ her comfortable with the idea of writing something for public consumption without actually necessitating anything of substance.

But, this time, it is different. I am not able to write an intro post. As you would have realized by now, I am going round and round in circles without knowing how to take this post forward. That’s ‘cos I am reallllly nervous this time around and no intro post can take me to a comfort zone. Like I told a friend a few days back, I am getting into dangerous territory and am frankly scared about the outcome.

Nevertheless, there is no going back now. I have put this off for too long. And, the subject matter is too close to my heart to procrastinate any further. So here it is, for all of you to read, criticize mainly so that I learn better, and praise in those occasionally extraordinary situations where I seem to be making a wee bit of sense.

I dedicate this blog to FinalsPrep_Marketing (Nice Try) for those innumerable, unforgettable marketing sessions that have nurtured and sustained my love for marketing.